Jewels Activation
CLIENT: Jewels
- Client Objective : Create a creative engagement with consumers and push the sales
- BB Concept: We had 2 types of engagement under the generosity umbrella as below: 1- Generosity in words and deeds: Where consumers can get cards Randomly and apply the content (have a coffee break with your mother and we will give you free jewels... Etc. 2- Express generosity : Use the Arabic letter to write a word about the generosity within certain giving time Also, to push sales we transferred the jewels pack to gifting pack by writing a customized massage on the label on spot and gift it to anyone you want
- Result : Jewels packs were SOLD OUT
- SESSIONS: 353
- STORES: 55
- CITIES: 12
- Days: 12