Lipton Activation in Al Jenadreyya
Overview
Client Objective : Create awareness and hype
about the brand and its main feature
“ Lipton is Strong “
BB Concept : We designed a huge Lipton pack grab
people attention and make it sampling point . We make a challenging game where people can join and pull a heavy Lipton pack the longest time possible to win a give away
Result : This activation was the talk of Al Jenadreyya all the way