Al Arabi In Mall Activation

Overview

Client Objective : Create awareness and hype
around the brand main feature which is the
“Crunchy”

BB Concept : We came up with a slogan that called
كل قرمشة ولها صوت that we built an engagement
around it in a very creative memorable way :
1- DB Registration
2- Listen and figure out Al-Arabi Crunchy sound
3- Answer correctly and get free give away
4- Enter the ruffle draw for weekly apple AirPods

Result : Targeted Number of engaged pax were
over achieved by 30% then the client decided to
extend the campaign another 30 days

  • CLIENT:

    العربي

  • SESSIONS:

    135

  • MALLS:

    3

  • CITIES:

    2

  • Days:

    45

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