Lipton Activation in Al Jenadreyya
CLIENT: Lipton
- Client Objective : Create awareness and hype about the brand and its main feature “ Lipton is Strong “
- BB Concept : We designed a huge Lipton pack grab people attention and make it sampling point . We make a challenging game where people can join and pull a heavy Lipton pack the longest time possible to win a give away
- Result : This activation was the talk of Al Jenadreyya all the way
- SESSIONS: 45
- STORES: 1
- CITIES: 1
- Days: 45