Jewels Activation
Overview
Client Objective : Create a creative engagement
with consumers and push the sales
BB Concept : We had 2 type of engagement under the
generosity umbrella as below :
الكرم قول وفعل – 1 : Where consumers can get card
randomly and apply the content ( have a coffee break with your mother and we will give you free jewels …. Etc
عبر عن الكرم – 2 : Use the Arabic letter to write a word about the generosity within certain giving time
Also, to push sales we transferred the jewels pack to gifting pack by writing a customized massage on the label on spotand gift it anyone you want
Result : Jewels packs were SOLD OUT
