Al Arabi In Mall Activation

CLIENT: Al Arabi

  • Client Objective : Create awareness and hype around the brand main feature which is the “Crunchy”
  • BB Concept: We came up with a slogan that called Every crunch and sound that we built an engagement around it in a very creative and memorable way:
    1- DB Registration
    2- Listen and figure out Al-Arabi Crunchy sound
    3- Answer correctly and get free give away
    4- Enter the ruffle draw for weekly apple AirPods
  • Result : Targeted Number of engaged pax were over achieved by 30% then the client decided to extend the campaign another 30 days
  • SESSIONS: 135
  • STORES: 3
  • CITIES: 2
  • Days: 45