Anlene Milk In Mall Activation

CLIENT: Ministry of Health

  • Client Objective : Create awareness and hype about the brand and its main feature “ Anlene rich with calcium “
  • BB Concept : We built mini clinic for Anlene where people can visit and check their bone on spot under a smart device and get their bone status and recommendation . We closed deal with MOH to support the campaign . We invited several celebrated to support the campaign in media
  • Result : Anlene market share were raised by 20%
  • SESSIONS: 21
  • STORES: 7
  • CITIES: 3
  • Days: 21